Building on our work on geopolitics, global dynamics and macro trends, we apply a five-step approach to help clients adjust and transform their business model to this new global environment over the running decade and beyond.

1. Geopolitics and global dynamics: mapping the world in 2025 and 2030

We explore:

• Geostrategic paradigm shifts
• Mega-drivers, trends and scenarios
• Geopolitics, sustainability and technology (GST)

Key issues for 2023 include:

• Outlook for major power relations
• Degobalisation and fragmentation
• U.S. – China rivalry and Taiwan scenarios
• Scenarios for the war in Ukraine
• Conflict with Iran over nuclear, tensions in the Middle East
• Outlook for global energy crisis, including scramble for rare earths and energy supplies
• Inflation, tightening monetary policy, rising debt, slowing economic growth globally
• Transatlantic relations amid industrial policy bid (IRA / EU response) and war in Ukraine
• Asian dynamics: RCEP, Digitial Silk Road, South China Sea

2. Analyzing business implications: deep dives

We carry out an industry- and company-specific impact analysis and then ask:

• What are the opportunities arising?
• What are the risks to manage?
• How could markets, production and value chains be impacted?
• How could the balance sheet and company value be impacted?

3. Strategic response, transformation and change advisory

In an interactive approach we:

• Explore how your company should react and adapt
• Take deep dives into individual questions, both macro and micro
• Act as your strategic sparring partner to help your CEO and senior management team master the transformation
• Help you get your business ready for 2025

4. Co-financing the transformation with public funding

To help co-finance the transformation process, we identify and help you to potentially benefit from public funding.

• Huge public funding programs are available in the European Union and Germany for investments in innovation, new technologies, green processes, digital transformation and others 
• We work with you to potentially benefit from these programs in the short, medium and long term

5. Telling the change story:  communications

We develop and write:

• Internal communications that give management and staff a new vision
• Corporate communication strategies that reposition the company vis- à-vis its relevant stakeholders
• CEO communications that position the CEO as strategic mastermind and thought leader
• Investor communications that tailor the right storyline for the capital markets